Bottom line: Netflix has revolutionized the way people watch television, and now seems to have reached a milestone. In a recent poll by Cowen & Co. of Wall Street, the streaming service has proven to be the most popular option with regard to viewing habits of viewers.
Variety reports that 2,500 American adults participated in the survey, which asked which platforms they used most often to view video content on television. Netflix comes in first with 27% of the vote, while basic cable comes in second with 20%. Broadcast was the third most popular option with 18% and YouTube was fourth at 11.4%.
Rival streaming services did not perform as well as Netflix, although they performed better than high-end cables. The 5.3% of Hulu place it above the 4.7% of Amazon Prime Video.
Netflix has an even greater lead in the 18-34 age group (below), where it is the number one choice for nearly 40% of participants. YouTube was second at 17%, and the 12.6% base cable put it in third place.
- Netflix (39.7%)
- YouTube (17.0%)
- Basic cable (12.6%)
- Other (8.7%)
- Hulu (7.6%)
- Broadcasting (7.5%)
- Premium Cable (3.5%)
- Amazon Prime Video (3.4%)
"In the long run, assuming that [Netflix] can continue to offer more and more quality content, this advance augurs well for value creation," writes John Blackledge, an analyst at Cowen & Co.
With original hits such as Stranger Things, Orange is the New Black, and the Marvel TV series, with its catalog of movies and shows, it's no surprise to see Netflix at the top of the list. ;investigation. The company aired 452 hours of original programming in the US in the second quarter of 2018, up 51% from one year to the next, and it is expected to spend $ 13 billion in content in 2018.
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