Cambridge Analytica, the company mired in the midst of Facebook's privacy scandal, could shut down and go bankrupt, but its problems are far from over. A new development saw a British guard dog order the company to tell a US citizen what data she holds on him within 30 days or face criminal charges.
The Office of the Information Commissioner (ICO) announced that it had served a notice of execution on the SCL elections of affiliates of Cambridge Analytica, under the 1998 UK law on data protection. He must comply with an access request by subject made by American David Carroll, associate professor at the Parsons School of Design in New York, January 10, 2017, long before the saga of privacy do the headlines. Carroll had become suspicious about the company and the methods she used to build psychographic profiles of American voters.
On March 27, Carroll received information from SCL Elections, but he was not convinced that it included all the data held about him, and he did not explain how it was obtained or not. what would it serve? He complained to the OIC in September 2017.
The company refused to answer the OIC's questions and claimed that Carroll was not entitled to the data because he was not a British citizen or based in the country, an argument that the watchdog has described as "incorrect". Cambridge Analytica stated that Carroll had no more rights "than a Taliban member sitting in a cave in the most remote corner of Afghanistan."
British Information Commissioner Elizabeth Denham said: "The company has consistently refused to cooperate with our investigation of this case and has refused to respond to our specific inquiries regarding the complainant's personal data. and on what legal basis they held it. "
"It is important that Professor Carroll, and other members of the public, understand what personal data Cambridge Analytica held and how they analyzed it."
Cambridge Analytica, who worked on Donald Trump's 2016 campaign, collected personal data from 87 million Americans via Facebook without informing them. Now that Carroll's request has been accepted, the company could face a deluge of requests from other US citizens who want to know what data it holds on them.
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