Why That Matters: Netflix could prepare to present its most expensive level to date. Some users in Europe have discovered an "Ultra" service plan that is more expensive than the "Premium" option. If the change becomes permanent for everyone, subscribers of other levels may lose some features.
First reported by TuttoAndroid, a number of Netflix customers in Italy and Germany have discovered the fourth level of service, which ranges from 16.99 euros per month to 19.99 euros.
In some cases, the new addition has resulted in a halving of the number of simultaneous Premium Plan streams from 4 to 2. If Premium users want to increase this number up to four, they will have to opt for the most. Ultra expensive, which has all the other benefits of Premium, including 4K playback. The move also affects the standard plan, where multiple simultaneous streams are eliminated completely - streaming will only be possible on one device at a time.
For other people, the change left the same number of simultaneous streams for each current level, but Ultra was the only option for those who wanted to take advantage of High Dynamic Range (HDR) content. to argue is even worse.
Netflix spokesperson Smita Saran told CNET: "We are constantly testing new things at Netflix and these tests generally vary in terms of duration, price points, and slightly different features to better understand how consumers value Netflix. "
There is no guarantee that the Ultra level will be deployed for everyone, but if that's the case, many users will be unhappy with what appears to be a sneaky price hike. However, with the platform now the most popular way to watch video content on TV in the United States, Netflix will not be concerned.