Questions about whether Facebook will ever introduce a subscription version without advertising have existed for years. Now it seems that the social network could get a little closer to this option because it would have conducted market research to evaluate the public interest.
Facebook has reviewed the addition of a paid version of the platform in the past, but in the wake of the Cambridge Analytica scandal and other controversies over confidentiality, the company reportedly intensified his plans.
According to Bloomberg, Facebook has been investigating whether paying a monthly or yearly fee to avoid advertisements would encourage more people to join the social network. Those who are familiar with the issue pointed out that nothing is etched in stone, and plans might not go ahead.
Facebook executives have not ruled out the possibility of subscriptions. "We have certainly thought of many other forms of monetization, including subscriptions, and we will always continue to consider everything," said Sheryl Sandberg, chief operating officer, at the call. of the company's revenue in the first quarter.
Despite recent controversy, Facebook's business figure has increased 49 percent year-over-year in the first quarter of 2018 to reach $ 11.97 billion. Advertising revenue was $ 11.8 billion and 91% was mobile.
Facebook's advertising targeting practices are one of the reasons that people have recently left the site, but it's unclear exactly how much would be willing to pay subscription fees to avoid commercials . It's likely that people who hate ads prefer not to use Facebook at all. But one thing is certain: you will never have to pay for the service. As Mark Zuckerberg said in his congressional testimony, "there will always be a version of Facebook that is free."
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