The big picture: Go90 was an attempt by Verizon to build a mobile entertainment brand from the original content base, but as others have also discovered, replicating YouTube's success is not easy.
Verizon has confirmed its intention to end Go90, the mobile video streaming service launched in late 2015. The platform will become dark on July 31, according to a recent report by Variety.
Go90, named for having shot a 90-degree mobile camera in landscape view, aimed mainly at younger viewers. Verizon wanted to subsidize the free application with lucrative advertising offers, but this vision never materialized.
Shame name aside, the application did not attract a lot of eyeballs. Although one of the platform's programs - the animated short film by Koby Bryant, Dear Basketball - has won an Oscar, none of Go90's original programs have been significant enough to save the unfortunate platform. .
A Verizon spokesperson issued the following statement to several publications:
"Following the creation of Oath, Go90 will be discontinued.Verizon will focus on the large-scale construction of its first digital brands in the fields of sports, finance, information and entertainment for today's mobile consumers and 5G applications of tomorrow. "
Go90 may have failed for a myriad of reasons, but lack of funding is not part of it. Sources close to the project estimate that the company has spent about $ 1.2 billion on the platform over the years, although another source close to Verizon disputes this figure, saying that total spending was less than $ 300 million.
As is often the case, the truth is probably somewhere in the middle. Verizon, if you remember, bought the Intel Internet TV project in 2014 and acquired Vessel start-up video in 2016.
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