20 years ago, day to day, May 6, 1998, Steve Jobs, Apple's interim general manager, introduced the world's first iMac. Jobs talked about the iMac designed by Jony Ive as if it was the best thing since sliced bread and for the company and the industry at the time, it was a good idea. was a little the case
The original iMac featured an all-in-one original design with a translucent back shell that contrasted with the boring boxes of the time. The name "iMac" paid tribute to its purpose: the "i" meant "Internet" and the iMac was designed so that Internet users could access the Internet quickly and simply. As you know, this "I" branding has continued and persists to this day with the iPhone, the iPad and so on.
Apple also stepped up its marketing efforts by hiring a Hollywood copyist, Jeff Goldblum, to sell the new machine in a series of TV commercials.
Against all odds (it was the second relay of Jobs at Apple, after all), it worked. The iMac contributed to Apple's turnaround, giving the company the ability to continue operating in the 2000s when its truly groundbreaking products began to materialize.
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