If you tend to use YouTube to listen to your favorite music, you've probably heard of Vevo. The video project run by major record labels is one of the leading providers of YouTube videos in the market.
Due to past YouTube agreements, Vevo's artist channels have always followed a slightly different set of rules from other YouTube channels.
Specifically, up to now, Vevo channels largely broadcast advertisements related to other Vevo channels because the company's advertisers were receiving the "first dibs" on the Vevo videos.
Now Google and Vevo sign a new contract that will upset things a bit. In the near future, Vevo channels will become more and more a place where commercials will be broadcast - Vevo's advertisers will no longer have preferential treatment.
This could allow YouTube to earn a little more money on Vevo's content than in the past, as the company can now more easily sell music video advertising space to potential brands. more paying.
Given that Vevo music videos often receive hundreds of millions of views, it's not surprising to see YouTube try to convert those views into extra cash.
With all this, it is worth noting that Vevo will not necessarily get the tip of the stick.
... Vevo will receive a portion of the advertising revenue generated by its videos.
Although they are not able to promote Vevo's other channels and videos as easily as in the past, Vevo will make sure that the ad revenue generated by its videos increases.
However, it is not clear if this advertising revenue share will be higher than what other YouTube creators already have.
In any case, you can expect to see a few more great brand ads on Vevo videos from now on.
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